Business Division

Consumer Branded Products & Private Label Products

The wet wipes market revenue totalled US$ 3.7 Bn in 2021, according to Future Market Insights (FMI) study. The overall sales of wet wipes are expected across US$ 8.0 Bn by 2031, growing at a CAGR of 7.6% between 2021 to 2031 and increasing by. 6.1% between 2016 to 2020. As more and more consumers are focusing on adopting good hygiene practises, wet wipes improved a lot in its purposes from cleaning hand and face, free from dust and germs also believed can prevent from infectious deceases, especially after the Corona Virus outbreak. Besides of those purposes usage, people more into convenient using products, such as make up removal, baby diaper change wipes, cleansing products and antibacterial usage for many appliances which is driving the current sales figures.

The market for wet wipes in Indonesia will exhibit 9.1% CAGR across 2031

1

License Holder

We have several license holder that allow us to use the brand or the characters into our products, such as: Sanrio (Hello Kitty, Kero-Keropi, Bad Badz Maru); Barney; Pororo; Barbie.

2

Private Labelling

What is Private Labelling?

Private labelling or also known as Original Equipment Manufacturer (OEM) describes products manufactured company’s brand. One of the services in which Indo Non Woven specializes is the private labelling of our product name, description, company’s logo, additional materials and contact information.

The Benefits

  • Cultivate Brand Loyalty
  • Greater Freedom with Pricing Strategy
  • Freedom to Create Your Own Marketing Plans
  • Create Personalized and Unique Image of your company
  • Reduce Dependency on Brand Names for sales